A man who dreamed of being an owner of his own advertising agency, Alexandre Gama worked tirelessly for the better part of two decades in different agencies waiting for his big break. That break came in 1999 when he finally ventured out and started his own agency after sharpening his chops working as a copywriter and creative director for some 17 years. The new venture, which he name Neogama, had immediate success on the world stage, winning a Golden Lion at the 1999 Cannes Film Festival. That award made Gama have little doubt that his decision to become his own boss was the right one.
Since 1999, Neogama has won 23 such Golden Lions and Alexandre Gama has become a household name in the industry. His work has been featured all over the world in print, radio, television, and internet media. He is the first Latin American to teach a Cannes Film Festival Masterclass.