A survey conducted by GoDaddy revealed that most companies in Brazil are embracing technology. Statistics indicated that of the 80 percent entrepreneurs interviewed have employed technology in the day-to-day activities of their businesses. Additionally, these entrepreneurs think that technology has had a positive effect on the economy. According to Flavio Maluf, president of Eucatex, about 42 percent of the old and the new generation agree that technology has improved the economy. He also noted that 70 percent of the respondents acknowledged that the use of websites and social media platforms is the ideal way to reach out to more clients.
About 12 percent of interviewees purpose to start using the Internet to run their businesses while 19 percent vowed to venture in e-commerce businesses. Based on Maluf’s findings, technology has evolved the process of opening, managing, and monitoring firms. This survey also revealed that 64 percent of entrepreneurs prefer to manage their enterprises. About 50 percent of generation Y and X also prefer to control their ventures. This desire to oversee their companies is because this category of entrepreneurs began using technology from an early age. On the other hand, the older generation prefers to have their online businesses managed by other people.
Flavio Maluf’s career and philanthropic endeavors
Flavio Maluf is Brazilian entrepreneur and a mechanical engineer by training. He obtained his degree in engineering from the celebrated FAAP. Maluf is the current chairperson of Eucatex Group, a company that pioneers in the marketing, installation, and production of products using eco-conscious raw materials and methods. Eucatex is a subsidiary of Chapas factory owned by the Maluf family. It exercises environmental sustainability practices.
Under Maluf’s management, Eucatex has been able to employ the latest technology in the creation of new products. This company prides itself as a profit generating franchise while conserving the environment. Maluf also manages GrandFood, a company that owns two pet food brands: Golden formula and PremierPet. He also supports charity events and donates to the healthcare sector. His most recent donation was a new imaging device to Idio Carli Hospital and Maternity. Maluf also writes informative articles that feature on globally recognized newspapers and journals.