Lime Crime Makeup is a line of unique colors and vegan products created using cruelty-free methods. Lime Crime has revolutionized makeup, developing and introducing vibrant, glimmering colors that bring out each person’s one-of-a-kind personality and beauty. When you meet Lime Crime’s Owner/Founder/CEO Doe Deere, you will understand how this makeup line became so wildly popular and why everything about it – and her – puts a glimmering smile on the faces of it’s users (or Unicorns, as Doe lovingly refers to her customers, and they adoringly refer to her as their Unicorn Queen!)
Doe Deere developed the Lime Crime makeup line in October of 2008. She oversees every step of the makeup’s creation and development herself to ensure it meets her specific standards and the preferences of her adoring customers. Each Lime Crime product is created specifically with Doe’s Unicorns in mind. She credits them with being her main source of inspiration.
Doe Deere spent the first 13 years of her life in Russia. Even at that young age she dabbled in the business world, creating and selling temporary tattoos to her schoolmates. She advertised her own products by wearing them herself, which gained the attention and admiration of her fellow students who wanted the rockin’ tats for themselves. Doe says she was always an imaginative and ambitious girl, even from a young age, but that she didn’t really realize just how far she could take her dreams until she moved to New York City when she was 17. There she realized her first dream and joined a band. This is where she learned about marketing strategies and practices. She learned that grabbing the attention of as many people as possible was always the first step in successful self-marketing. It was also during this time that she met her future husband, who was also a member of the band and was very supportive of Doe’s dreams.
Doe had always been a fan of bright, eye-catching colors, especially when it came to makeup. In 2008 she found herself frustrated by the fact that the trendy look of the moment was “natural” shades – beiges, browns, and muted, matte earth tones. She realized that if she were going to consistently have the vibrant colors she so loved, she was going to have to make them herself – and that’s exactly what she did.
Doe’s standout look quickly gained the attention of others who wanted the same thing for themselves – makeup in colors that would highlight their individuality and uniqueness. They wanted products that would allow them to express who they were and that would make the world sit up and take notice. Doe quickly realized that she could turn her personal cosmetic creations into a gold mine while at the same time helping others with the same love of colorful expression that she herself had. And so Lime Crime Makeup was born.
Self-Made Magazine has named Doe Deere a Top Inspiring Female Entrepreneur, encouraging her to continue to develop exciting new products for all of the beautiful people who look to her and Lime Crime to stand out and shine like the gorgeous gems they are.
To learn more, visit www.doedeere.com.