For the longest time, chapstick was what everyone reached for when they were having problems with their lips. Chapstick appeared to be the cure-all for those who were suffering from dry, chapped, or wind burnt lips. A main reason why it was so popular is because it was never challenged by any other products. Chapstick was found at practically every store. It was one of those easy to find products that was always readily available right at the checkout.
That’s because it’s a brand that has revolutionized the chapstick industry. It has switched things up and offered something different than what people have been used to for the past several years. According to Fast Company, EOS has been doing great because of their marketing, https://www.facebook.com/eos/
. They’ve been a staple among a variety of celebrities and it’s not surprising to see one of them pull out their lip balm
EOS lip balm is also seeing a lot of success because it’s doing things a bit differently then other brands. EOS offers a fun colored egg shape. The eggs come in a variety of different colors and a variety of different patterns from solids to stripes. They are constantly coming out with new flavors to keep things interesting. They combine different fruits and flavors in order to please a variety of customers. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791
Overall, this Lip Balm Company has really changed the lip balm game. They offer a product that works great and is full of variety. EOS has been made popular through celebrities but they’ve been able to keep up their reputation thinks to the great word of mouth advertising they get from everyday people. This lip balm is the way of the future.