Jeff Yastine – Investment Advisor at Banyan Hill

As Editorial Director, Jeff Yastine joined Banyan Hill Publishing in 2015 and brings more than 20 years experience as an equity investor and financial journalist at the center of financial world events. He was very successful as a TV news anchor as well. Yastine has recently recommended three companies that could challenge Amazon’s commercial potential and increase investor returns in 2018.


Yastine has encouraged investors to buy Kroger Co. shares. The value of Kroger shares has been reduced by about a third in recent months; the shareholders feared that Amazon would damage the supermarket sales.

During the summer of 2017, Yastine spoke harshly about the merger between Kroger and Whole Foods. Several months afterward, he wrote about the visible effects from the deal. Outlining the small drop in pricing compared to the large impact on the actual quality of the products being sold. After describing Amazon’s weaknesses, Yastine emphasized Kroger’s strengths. It manages nearly 3,000 supermarkets in the United States. Stores expect to add automatic payment systems which will help them to achieve the low Amazon overhead.


Jeff Yastine advises investors to buy eBay shares. As one of the biggest retailers online, shoppers can easily purchase items ranging from new clothes to jewels of antiquity, silver and gold. While eBay already has the potential to outperform Amazon in some segments of the online retail market, it could become a more powerful adversary if an even larger Internet company buys it. Google could fight Amazon more successfully after buying such a major online retailer, and eBay itself could reap the rewards of being connected with such an SEO giant as Google.


Finally, Jeff Yastine recommended the purchase of shares in W.W. Grainger. Grainger distributes its products to commercial and industrial customers. Among other things, it offers safety equipment, shelves, janitorial supplies, and office products.

Despite that recent fall in stock prices, Yastine holds firm in the value he has placed upon the company. In the event that an Amazon rival steps up to bat against the powerhouse online retailer they will need a set-up like Grainger to be able to compete on a similar level.

Even if they are left to their own devices, in Jeff Yastine’s humble opinion, the three companies are more than an intelligent choice to invest in due to the the facts that they each generate significant profits, and two of the three companies offer their shareholder’s quite generous dividends.

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