Whitney Wolfe is the 26-year-old CEO of digital courtship app, Bumble. This is quite similar to Hinge as well as Tinder as it has a swiping mechanism. The main difference here is that once a woman and man have been matched, she will have just 24 hours for messaging him. In case she misses out, he will disappear from her lineup. In the case of same-sex matches, any of them can message first. Unlike any other dating app, it is the woman who has to initiate. It cannot be the other way round.
Whitney Wolfe does not consider it as some simple adjustment to the old formula. She considers this major shift in power dynamics. This leads to a ripple effect. Hence it results in more confidence, as well as respect besides kindness. This is something that online dating sites desperately need today.
Whitney Wolfe is a native of the Salt Lake City. She was the co-founder as well as vice president of marketing at Tinder. She was responsible for bringing a lawsuit against the company. This was highly publicized. This was in 2014.
She was quite upset over the whole scenario. But then she pulled herself together and decided to change things for the better.
From Los Angeles Whitney Wolfe moved to Texas. This is an area that is famous for its start-up scene and launched Bumble in 2014. Wolfe is a graduate from Southern Methodist University in Dallas, Texas. She majored in international studies. After her graduation, she spent some time working in orphanages in Southeast Asia. She came back to the US and started working at Hatch Labs.
Her inspiration to create Bumble came after her own reluctance at texting a guy first. Hence she decided to create an ecosystem in which only the girl has the number of the guy. This means that for anything to happen between then, the only way is for her to make that first move. Bumble is global now. It has over 1 million active users. Nearly 150 million matches have been done so far.
The feedback coming in from users has been mostly positive. Whitney Wolfe is happy with the relatively lower levels of reported abuse as well as harassment. In 2015, there were just 620 cases. This is lesser than 0.1 percent of the user base of this app. Hence this is a place where people just chill out. They are nice and kind to each other.